GUIDELINES FOR USING WUDN COMPANY TRADEMARKS

Guidelines for Using WUDN Company Trademarks

These guidelines are for WUDN licensees, authorized resellers, developers, customers, and other parties wishing to use WUDN’s trademarks, service marks, or images in promotional, advertising, instructional, or reference materials, or on their web sites, products, labels, or packaging. Use of WUDN trademarks may be prohibited, unless expressly authorized. If you are a licensee of a WUDN trademark or logo and have been provided with special trademark usage guidelines with your license agreement, please follow those guidelines.

If your license agreement does not provide usage guidelines, then follow these guidelines. WUDN’s trademarks, service marks, trade names, and trade dress are important assets. In following these guidelines, you help us protect our valuable trademark rights and strengthen our corporate and brand identities. By using a WUDN trademark, in whole or in part, you are acknowledging that WUDN is the sole owner of the trademark and promising that you will not interfere with WUDN’s rights in the trademark, including challenging WUDN’s use, registration of, or application to register such trademark, alone or in combination with other words, anywhere in the world, and that you will not harm, misuse, or bring into disrepute any WUDN trademark.

The goodwill derived from using any part of a WUDN trademark exclusively inures to the benefit of and belongs to WUDN. Except for the limited right to use as expressly permitted under these Guidelines, no other rights of any kind are granted hereunder, by implication or otherwise. If you have any questions regarding these guidelines, please talk to your WUDN representative.

Rules for Proper Use of WUDN Trademarks

Trademarks are adjectives used to modify nouns; the noun is the generic name of a product or service. As adjectives, trademarks may not be used in the plural or possessive form. Do not use a trademark as a verb. An appropriate generic term must appear after the trademark the first time it appears in a printed piece and as often as is reasonable after that.

Always spell and capitalize WUDN’s trademarks exactly as they are shown in WUDN’s Products web page. Do not shorten or abbreviate WUDN product names. Do not make up names that contain WUDN trademarks.

When making fair use of a WUDN trademark, you must mark and attribute them as outlined in these guidelines.

WUDN trade dress may not be used by third parties for their own products or web sites. Please ensure that your product line, packaging, advertising or web site does not adopt a look that is confusingly similar to any of WUDN’s.

Authorized Use of WUDN Trademarks

Advertising, Promotional, and Sales Materials

Only WUDN and its authorized resellers and licensees may use the WUDN Logo in advertising, promotional, and sales materials. WUDN Authorized Resellers may use the WUDN Logo only as specified in their reseller agreement.

Compatibility

Developers may use WUDN or any other WUDN word mark (but not the WUDN Logo or other WUDN-owned graphic symbol/logo) in a referential phrase on packaging or promotional/advertising materials to describe that the third party product is compatible with the referenced WUDN product or technology, provided they comply with the following requirements:

• The WUDN word mark is not part of the product name.
• The WUDN word mark is used in a referential phrase such as “for use with,” “for,” or “compatible with.”
• The WUDN word mark appears less prominent than the product name.
• The product is in fact compatible with, or otherwise works with, the referenced WUDN product.
• The reference to WUDN does not create a sense of endorsement, sponsorship, or false association with WUDN or WUDN products or services.
• The use does not show WUDN or its products in a false or derogatory light. 

Publications, Seminars, and Conferences

You may use a WUDN word mark in connection with book titles, magazines, periodicals, seminars, or conferences provided you comply with the following requirements:
• The use reflects favorably on both WUDN and WUDN products or technology.
• Your name and logo appear more prominent than the WUDN word mark on all printed materials related to the publication, seminar or conference.
• The WUDN logo or any other WUDN-owned graphic symbol, logo, icon or image does not appear on or in the publication or on any materials related to the publication, seminar, or conference without express written permission from WUDN.
• A disclaimer of sponsorship, affiliation, or endorsement by WUDN, similar to the following, is included on the publication and on all related printed materials: “(Title) is an independent (publication) and has not been authorized, sponsored, or otherwise approved by WUDN Company.”
• A trademark attribution notice is included in the credit section giving notice of WUDN’s ownership of its trademark(s). Please refer to the section below titled “Proper Trademark Notice and Attribution.” 

Links

You may place a link to a WUDN web page on your site if the text link is not a prominent feature on the site or used in a way to mislead or confuse consumers. You may refer to the WUDN Company name or product or service names in a plain text font and format provided the use follows WUDN’s trademark guidelines and you include appropriate wording such as “link to shopwudn.com”.

Unauthorized Use of WUDN Trademarks

Company, Product, or Service Name

You may not use or register, in whole or in part, WUDN or any other WUDN trademark, including WUDN-owned graphic symbols, logos, icons, or an alteration thereof, as or as part of a company name, trade name, product name, or service name except as specifically noted in these guidelines or pursuant to an express written license from WUDN.

WUDN Logo and WUDN-owned Graphic Symbols

You may not use the WUDN Logo or any other WUDN-owned graphic symbol, logo, or icon on or in connection with web sites, products, packaging, manuals, promotional/advertising materials, or for any other purpose except pursuant to an express written trademark license from WUDN, such as a reseller agreement. You may request permission to use the WUDN Logo or any other WUDN-owned logo by contacting us.

Variations, Takeoffs or Abbreviations

You may not use an image of a real WUDN logo or other variation of the WUDN logo for any purpose. Third parties cannot use a variation, phonetic equivalent, foreign language equivalent, takeoff, or abbreviation of a WUDN trademark for any purpose.

Slogans and Taglines

You may not use or imitate a WUDN slogan or tagline.

WUDN’s Trade Dress and Advertising Elements

WUDN trade dress may not be used by third parties for their own products or websites. Please ensure that your product line, packaging, advertising or web site does not adopt a look that is confusingly similar to any of WUDN’s. All page headers, custom graphics, button icons, and scripts are trademarks and/or trade dress of WUDN and may not be copied, imitated, or used in whole or in part, without the prior written permission of WUDN.

Endorsement or Sponsorship

WUDN does not support the use of its logos, company names, product names, or images of WUDN products by other parties in marketing, promotional or advertising materials as their use may create the perception that WUDN endorses or sponsors the product, service or promotion.

Domain Names

You may not use any WUDN trademark or virtually identical trademark in the title of your web site, as a second-level domain name, or subdomain.

Not acceptable:

• “wudn.com”
• “wudnpromo.com”
• “Yourname.wudn.com” 

Merchandise Items

You may not manufacture, sell or give-away merchandise items, such as T-shirts and mugs, bearing WUDN or any other WUDN trademark, including symbols, logos, or icons, except pursuant to an express written trademark license from WUDN.

Disparaging Manner

You may not use a WUDN trademark or any other WUDN-owned graphic symbol, logo, or icon in a disparaging manner.

Proper WUDN Trademark Notice and Attribution

All WUDN trademarks must be property attributed. Trademark ownership is attributed in two ways:

• With the use of a trademark symbol (TM, SM, ®) after the trademark.
• With a trademark legend, usually placed at the end of a document in fine print directly after the copyright notice 

Trademark Symbols

The appropriate trademark symbol must be used when making reference to any WUDN trademarks. The appropriate symbol for each of WUDN’s trademarks is indicated in the products section of this website. If a product or trademark is not listed, please contact info@shopwudn.com.

Wherever possible, the symbol should be placed directly after the trademark in a superscript and in a size smaller than the mark itself. If you are unable to use the symbols due to the software you are using, you should use parenthetical versions as follows: (R), (tm), or (sm).

The trademark symbol does not need to be included in every use of the trademark. The trademark symbol must always be used:

• Upon the first use of the WUDN trademark appears the text of the advertisement, brochure, or other material; and
• For all prominent uses of the trademark including title pages or headings. 

Trademark Legends

WUDN trademarks and products must be properly identified as originating from WUDN by including a brief statement (legend) attributing ownership of these trademarks to WUDN within the credit notice section of your product, product documentation, or other product communication. The following legend should be used on all materials that reference WUDN trademarks:

• WUDN, [list WUDN trademarks/products referenced in the materials], are trademarks or registered trademarks of Wisecrowd, Inc. d/b/a WUDN or its subsidiaries in the U.S. and other countries.

The trademark legend must be clear in order to avoid any confusion over who is the owner of each mark. Following is the correct format:
• WUDN is a registered trademark of Wisecrowd, Inc.

WUDN trademarks should be specifically credited and not referred to generically as "...all other trademarks are owned by their respective companies" or similar language.
Do not use or add any other statements to the legend that in any way suggest that you have or are claiming any rights in a WUDN trademark. 

No Challenges

You agree that you will not challenge, encourage, assist, or otherwise induce third parties to challenge the WUDN marks (except to the extent such restriction is prohibited by law) or our registration thereof, nor shall you attempt to register any trademarks, service marks, trade names, logos, product names, service names, legends, domain names, other designations, or abbreviations of any of the foregoing, or other distinctive brand features that are confusingly similar in any way (including, but not limited to, appearance and spelling)to the WUDN marks.

Warranty

USE OF ANY WUDN TRADEMARK IS AT YOUR OWN RISK. THE USES PERMITTED HEREUNDER ARE PROVIDED BY WUDN "AS IS", WITHOUT ANY WARRANTIES WHATSOEVER, INCLUDING (WITHOUT LIMITATION) ANY WARRANTY OF NON-INFRINGEMENT. YOU AGREE TO INDEMNIFY AND DEFEND WUDN AND HOLD WUDN, ITS SUCCESSORS AND ASSIGNS, HARMLESS OF AND FROM ANY CLAIM, ACTION, SUIT, LOSS, COST, EXPENSE OR OTHER DAMAGES OR LIABILITY WHATSOEVER (INCLUDING, WITHOUT LIMITATION, REASONABLE ATTORNEYS' FEES) ARISING OUT OF OR RESULTING FROM YOUR USE OF ANY WUDN TRADEMARKS IN VIOLATION OF THE WUDN TRADEMARK AND LOGO USAGE REQUIREMENTS.

Use of WUDN’s Copyrighted Content and Materials

WUDN products, services, marketing materials, and Web content, including images and text, are owned by WUDN and/or by WUDN vendors, who have given WUDN permission to use the material. Only WUDN and its authorized resellers and licensees may use WUDN’s images and text in advertising, promotional, and sales materials.

© 2020 WISECROWD, INC. d/b/a WUDN. All Rights Reserved.